How To Create Killer Content For Your Health Club
In the 1930s, Procter & Gamble began producing their own daytime radio dramas to promote their products like the Oxydol Soap Powder. And this leads to the creation of the moniker “Soap Operas''!
Branding For Health Clubs!
Your fitness branding is not built on logos, color schemes, or typography. These are part of the building blocks of your identity. Operationalizing your brand makes for an effective approach to managing and growing your Health Club Business.
How to increase Gym Memberships In 2022
Increasing new gym membership sales in 2022 is the highest priority for all of us. What does that mean to you? How do you intend to drive new members to your gym? It can be easy to spread yourself too thin
How GroupEx Directors Can Leverage Health Club Membership Software
GroupEx classes are where members get their first real taste of your Health Club’s culture, your team, and a chance to socialize with your existing members. Group sessions engage participants, build your community, create a fun, positive, and energizing experience
How to use the WebApp – Smart Health Club
Did you know that 15% of people in the US still do not own a smartphone? Source: Statista Or that, many among the 85% hate downloading apps? Yes, it's true. People despise apps that send errant push notifications or reset themselves
Latest Fitness and Wellness Tech
With the world going in and out of lockdowns due to the pandemic, it's no surprise that technology is gradually making its way into people's exercise routines - getting more innovative and better every time. People are more interested than
Member Retention Strategies for Health Clubs
I was CEO and President of The Claremont Club (TCC) for 23 years. The insights I am sharing here are based on my experience as a club operator at TCC and my 31 total years in the industry.
5 Proven ways to Improve Staff Retention for Fitness Businesses
You walk into a club. See a small team handling large groups of members. Stressed, frustrated, with hopeless faces. Poor coordination. How would you feel? This absence of enough team members is a sign of a staff retention problem. Especially when the average
Non-Dues Revenue Ideas for Member Retention
Theatres have integrated comfort food and moviegoing experience in such a way an average person doesn’t even notice it. And that’s how they earn. That's how they retain their customers. In fact, many of our friends admit that they go
Smart Health Club: The All-in-One App for Health Clubs
Consider your Health Club as a shopping mall. Yes, give your imagination some workout today. You enter one store inside that mall to buy something (window shopping, alright!), and they ask you to download an app to be able to shop.