In 2024, the global fitness tech market was valued at over $140 billion. And it’s projected to surpass $250 billion by 2028. From connected equipment to AI-powered coaching apps, innovation is happening everywhere and fast.
For gym owners, managers, and marketers, this matters a lot.
Your members now see fitness as a service—and they expect it to meet them wherever they are. That might be at your club, on their phone, at home, or in the office.
The brands leading this shift are no longer just equipment manufacturers or class streamers, they’re full-fledged tech ecosystems shaping how people move, track, recover, and stay consistent.
At SHC, we’ve carefully researched the latest innovations and trends that are shaping the industry, and these are the 7 fitness tech companies we believe every gym owner and marketer should know about in 2026.
They’re helping fitness businesses like yours:
- Expand reach beyond your four walls.
- Add new revenue streams through digital programs.
- Boost retention with smarter recovery and accountability tools.
- Compete for corporate wellness dollars.
- And tap into member expectations that didn’t exist five years ago.
Whether you’re rethinking your tech stack, building a new member experience, or just want to see where the industry is heading, this blog will help you stay ahead.
Let’s dive in.
1. Whoop
Whoop is a wearable fitness tracker that goes beyond counting steps or calories. It focuses on helping athletes and fitness enthusiasts optimize their recovery, sleep, and daily performance. Unlike typical fitness trackers, Whoop tracks your heart rate variability (HRV), resting heart rate, sleep quality, and strain from workouts—all in one place. It’s designed to tell you when to push hard and when to take it easy.
Why They’re One to Watch in 2026:
In 2025, Whoop introduced AI-generated coaching tips and team-wide insights for fitness clubs and corporate wellness programs. They’re expanding beyond individuals to full-group performance tracking.
What’s Exciting:
- New live data features for coaches and personal trainers
- Predictive recovery models tied to menstrual cycle, illness, and overtraining
- Integration into member-based gym ecosystems (API-based)
What This Means for You:
Recovery is one of the hottest topics in fitness right now, and Whoop nails it by giving personalized insights that help users avoid burnout and injury. For gyms, this means an opportunity to educate members about recovery and create programs or challenges that incorporate Whoop data. Plus, tools like Whoop could soon become part of high-tier membership perks, group challenge incentives, or performance-based programming.
2. Strava
Strava is the social network for fitness lovers—best known for runners and cyclists logging their efforts, cheering each other on, and competing virtually. Users can track their runs, rides, swims, and more, then connect with friends or discover local clubs and events.
It’s like Facebook, but made for movement.
Why They Matter in 2026:
They’re now tapping into group training and in-person club tools—think leaderboards, attendance badges, and location-specific challenges. It also opens up new marketing angles like virtual races or branded challenges that members can join anytime, anywhere.
What’s Exciting:
- Club-branded challenges and achievement tiers
- Community heatmaps and foot traffic data for facility planning
- Easy integration with Apple, Garmin, Peloton, etc.
How You Can Tap Into This:
Strava taps into the power of community and competition—two key drivers of fitness motivation. For gyms, integrating Strava can boost member engagement outside the four walls of the facility. Strava Clubs can be created for your gym or classes. Use them to increase motivation, share wins, and build a digital tribe that stays connected between visits.
3. Peloton
Peloton started with its high-tech stationary bikes, but today it’s much more than that. It offers a full suite of connected fitness equipment: bikes, treadmills, and even a digital app with hundreds of live and on-demand classes. Peloton combines top-notch coaching, music, and community into a seamless experience that you can enjoy anywhere, anytime.
Why It Matters in 2026:
After a challenging few years, Peloton is repositioning itself as more than hardware, they’re now offering club-branded Peloton partnerships and corporate wellness deals with flexible access models.
What’s Exciting:
- Clubs can offer Peloton Digital memberships as part of premium packages
- Co-branded content partnerships for hotels, coworking spaces, and even gyms
- New data-sharing options that allow gyms to track virtual class engagement
What Gym Operators Can Learn:
Peloton has transformed how people think about fitness at home, raising expectations for quality and convenience. For gyms, this means understanding that members want flexibility and engaging content on demand. Peloton’s success highlights the growing demand for hybrid models where members can mix gym visits with at-home workouts.
Rather than competing with Peloton, smart gyms are even finding ways to integrate it either by offering it as a value-add or leveraging its tech for hybrid member offerings.
4. BetterMe
BetterMe is a digital wellness platform offering personalized fitness, nutrition, and mental health programs. It uses AI-driven plans tailored to each user’s goals and lifestyle, with daily workouts, meal plans, and mindfulness exercises. It’s designed to make healthy living manageable and motivating, all from a smartphone.
Why It’s One to Watch:
In 2026, BetterMe is focusing on corporate wellness and inclusive programming, especially targeting populations that are often underserved by traditional gyms.
What’s Exciting:
- BetterMe for Business is now being offered to companies as a low-cost wellness benefit
- Mental health + fitness bundles becoming more mainstream
- The platform excels in onboarding first-timers with zero intimidation
How You Can Tap Into This:
BetterMe offers a model for gyms to build low-barrier digital entry points—ideal for nurturing leads, supporting member retention, or even running parallel programs for remote employees. It also opens doors for digital programming that members can access anytime.
5. Gympass (Wellhub)
Gympass (now Wellhub) is a corporate wellness platform that connects employees with thousands of gyms, studios, and wellness services worldwide all through a single membership. Instead of being tied to one gym, users get the freedom to choose where and how they want to work out, from yoga to CrossFit, and even virtual classes.
Why It Matters in 2026:
It’s one of the easiest ways for gyms to tap into local corporate wellness demand without needing to pitch employers one-on-one.
What’s Exciting:
- Corporate HR departments already trust and use Gympass
- Your facility gets promoted in the app and you’re paid based on visits
- Also includes mental health, nutrition, and coaching tools
What You Can Do:
If you haven’t already, sign up as a Gympass partner. Even a handful of visits per month from local employees adds revenue and exposes your brand to a bigger audience. It’s a great way to boost membership numbers and get more foot traffic from people who might not have tried your gym otherwise. Plus, companies are increasingly investing in employee health, so this platform taps into a growing market.
6. Evolt 360
Evolt 360 offers advanced biometric scans that go way beyond weight – tracking lean mass, body fat, visceral fat, metabolic rate, and more personalized health data that informs smarter training and nutrition choices.
Why 2026 Will Be Big:
They’re rolling out monthly scan-based progress challenges and PT integration dashboards for gyms. The data is becoming more actionable and member-facing. This can empower gyms to provide more personalized and scientific fitness experiences. Members get a clearer picture of their health, which boosts motivation and loyalty.
What’s Exciting:
- Scan data turns into visual progress reports
- Club leaderboards and automated check-in reminders
- New reports for coaches to adjust programs
Why You Should Pay Attention:
Data keeps members coming back. Evolt helps show real results—visually, frequently, and with context. It turns retention into a system.
7. Hyperice
Hyperice designs performance and recovery tools like massage guns, compression boots, and heat-based therapy devices—used by top athletes and regular gym-goers alike.
Why It Matters in 2026:
As recovery becomes a bigger part of the wellness conversation, Hyperice helps gyms offer next-level experiences that boost retention and premium membership sales.
What’s Exciting:
- Gyms adding Hyperice Recovery Lounges as a new amenity
- Integration with personal training and small-group recovery sessions
- Hyperice for Business program helps position you in corporate wellness too
What You Can Do:
Turn your unused space into a recovery zone or bundle Hyperice devices into personal training packages. Offering Hyperice’s tools or partnering with them can set your gym apart as a place that cares about total wellness, not just workouts. It also adds another revenue stream if you decide to retail their products or incorporate recovery sessions.
Conclusion
Technology moves fast, but the real win is focusing on what truly improves the experience for your members and for your team.
Maybe it’s better coaching tools, more recovery services, or fresh ways to deliver programming. Whatever it is, starting with one or two areas can make a big difference.
The fitness tech companies we’ve covered are clear signals of where the industry is headed. Gyms that adopt these innovations thoughtfully are the ones members stick with for the long haul.
Want to keep up with all the biggest shifts in fitness? Check out our full guide on Fitness Trends to Watch in 2026 —it’s packed with insights to help you stay ahead of the curve.
