How to Make Your Pilates Program Stand Out

How to Make Your Pilates Program Stand Out

How to Make Your Pilates Program Stand Out

Hey Club Owners! Have you noticed how Pilates is booming again? Today’s fitness enthusiasts, regardless of age, are constantly seeking fresh and innovative workout ideas beyond the usual yoga or gym routines.

Pilates is attracting young generations’ interest because it offers a fantastic way to improve flexibility, build strength, and enhance the mind-body connection. The popularity of Pilates isn’t slowing down either—did you know the current market value for Pilates and yoga studios in the U.S. alone is estimated at $12 billion?

But simply offering Pilates classes in your health club isn’t enough to guarantee success. With so many fitness options available, standing out in the crowd is more important than ever. You need a smart and effective strategy to attract and retain your members.

In this article, we’ll explore how SHC’s Club Management Software can simplify your Pilates management and enhance your marketing efforts, helping you create a Pilates program that keeps your members coming back for more.

Shake up your Pilates offerings with these hot trends that are blowing up Tiktok and Instagram

If you’re looking for new fitness offerings and to attract more members, Pilates is the perfect addition to your lineup. It’s effective, versatile, and popular. 

Here’s some of the top Pilates trends from TikTok and Instagram that can make your club a hit:

Wall Pilates

Wall Pilates uses a wall to support and enhance exercises, making it great for all fitness levels. It takes traditional Pilates moves and incorporates the stability and resistance of a wall.


  • Stability and support: The wall provides extra balance, making it easier for beginners to perform exercises correctly.
  • Flexibility: By using the wall for support, members can achieve deeper stretches, which improves flexibility.
  • No equipment needed: All you need is a wall, making it a simple and cost-effective option to implement.

Dumbbell Pilates

Dumbbell Pilates is all about incorporating light weights into your Pilates routine. It’s a great way to increase the intensity and build muscle strength without deviating too far from traditional Pilates principles.


  • Strength training: Adding dumbbells helps tone and strengthen muscles, particularly in the upper body and core.
  • Improved form: The use of weights encourages better form and mindful movements, which can enhance the effectiveness of exercises.

Variety: Keeps workouts fresh and challenging by offering a new dimension to traditional Pilates exercises.

Cadillac Pilates

Cadillac Pilates involves the use of a Cadillac machine, a specialized piece of equipment that looks a bit like a reformer with a canopy. This trend provides a full-body workout that can be highly challenging.


  • Comprehensive workouts: The Cadillac machine offers a wide range of exercises that target the entire body.
  • Versatility: Members can perform everything from stretching to strength training, making it suitable for various fitness goals.

Challenge: The Cadillac adds an extra layer of difficulty, perfect for advanced members looking for a more intense workout.

Tower Class Pilates

Tower Class Pilates combines traditional mat exercises with tower equipment, offering a unique and effective workout. The tower provides adjustable resistance and support, making exercises both challenging and accessible.


  • Full-body engagement: The tower allows members to engage multiple muscle groups simultaneously, providing a thorough workout.
  • Adjustable resistance: The ability to adjust resistance levels makes it suitable for all fitness levels, from beginners to advanced practitioners.

Precision: The tower helps members focus on precise movements and control, enhancing the effectiveness of each exercise.

Adding these Pilates trends to your health club can set you apart from the competition and attract a diverse group of members. Offering a variety of Pilates classes can keep members engaged, challenged, and coming back for more.


Fun and unique ways to promote your Pilates classes

Do you want to make your Pilates program the talk of the town? Here are three unique and fun promotion strategies to get more people excited about joining your classes. 

These ideas are easy to implement. They ensure your members stay engaged and your Pilates program stands out.

1. Host a “Pilates Under the Stars” event

Imagine doing Pilates outdoors in the evening with fairy lights, a gentle breeze, and the stars above. Sounds magical, right? Hosting a “Pilates Under the Stars” event can be a unique and memorable experience for your members.

How to do it:

  • Location: Find a suitable outdoor space, like a park or your club’s outdoor area.
  • Setup: Decorate the area with string lights, lanterns, and mats. Ensure there’s good lighting but keep it cozy.
  • Promotion: Use social media, email newsletters, and flyers around your club to promote the event. Highlight the unique experience of exercising under the stars.
  • Extras: Offer light refreshments like herbal tea or smoothies.

Types of Pilates that can be done in an outdoor setting:

Mat Pilates

Mat Pilates involves performing traditional Pilates exercises on a mat, focusing on core strength, flexibility, and overall body awareness. This type of Pilates is perfect for outdoor settings since it requires minimal equipment—just mats and possibly small props like resistance bands or Pilates rings.

Standing Pilates

Standing Pilates consists of exercises performed in a standing position, which helps improve balance and coordination. This style is ideal for the outdoors because it doesn’t require any equipment, allowing participants to engage their core muscles while enjoying the fresh air.

Pilates with Small Props

Pilates with small props incorporates tools like resistance bands, small balls, or Pilates rings to enhance traditional Pilates exercises. These props are easy to carry and use outdoors, adding variety and intensity to both mat and standing Pilates routines.

Yoga-Pilates Fusion

Yoga-Pilates Fusion combines elements of yoga and Pilates to create a balanced workout that focuses on strength, flexibility, and mindfulness. This style is perfect for outdoor settings, offering a holistic approach to fitness that many people find enjoyable and beneficial.


2. Create a “30-Day Pilates Challenge” with Rewards

Challenges are a great way to motivate members. A “30-Day Pilates Challenge” can help members stay consistent and see real progress in their fitness journey.

How to do it:

  • Plan: Design a 30-day schedule with daily Pilates exercises. Make sure it’s achievable for all fitness levels.
  • Track progress: Provide participants with a calendar to track their progress. Consider using an app or a simple printed sheet.
  • Rewards: Offer rewards for completing the challenge. This could be a free class, club merchandise, or even a small celebration event.
  • Promotion: Share the challenge on social media and through your club’s communication channels. Encourage members to invite friends and post their progress on using SHC’s Club Social Network Feature.  

3. Launch a “Pilates Partner Program”

Working out with a friend can make fitness more fun and motivating. Launch a “Pilates Partner Program” where members can bring a friend for free for a month.

How to do it:

  • Sign-up: Allow current members to sign up with a friend. They can choose a friend who’s new to Pilates or someone who hasn’t visited your club before.
  • Buddy system: Encourage pairs to attend classes together. They can support and motivate each other, making the experience more enjoyable.
  • Incentives: Offer a special discount or a free class to both the member and their friend if the friend decides to join your club after the trial period.
  • Promotion: Advertise the program through email, social media, and in-club posters. Highlight the benefits of working out with a friend and the special offer.


Boost your Pilates program with SHC’s Club Management Software

At SHC, we understand the importance of providing a seamless experience for both club owners and members. Our software is designed to make booking and managing Pilates classes easy and efficient. Here’s how SHC can help you run your Pilates program smoothly:

  • Allow your members to book anything and everything 

With SHC Club Management Software, your members can effortlessly book their spots in Pilates classes, whether they are fee-based or free. They can also reserve necessary equipment like mats or small props. The bookings will automatically reflect in their calendar, and waitlisted members will receive push notifications when a spot opens up. This ensures that your Pilates classes are always accessible and well-attended.

  • Provide the flexibility to make bookings for family and non-members 

SHC Club Management Software allows your members to book Pilates classes for their guests and family members with ease. Members can create profiles for family members, including specialized profiles for kids with all necessary information. This feature allows everyone in the family to participate in your Pilates programs, making it convenient for members to include their loved ones in their fitness routines.

  • Build a strong Pilates community using Public and Private groups

Share the challenge on social media and through your club’s communication channels. Encourage members to invite friends and post their progress using SHC’s Club Social Network Feature. This feature allows you to form a community like a mini Facebook at your club. By creating public and private groups, members can connect, share their experiences, and support each other in their fitness journeys. Regularly updating these groups with class schedules, success stories, and motivational posts can foster a sense of belonging and community among your members.

  • Engage with Members Effortlessly

With SHC’s Club Management Software, your trainers can easily communicate with class members through the app. Trainers can send messages, start conversations, or send reminders to class members about upcoming sessions, schedule changes, or special announcements. This feature helps to maintain strong engagement and ensures that members are always informed and motivated. 

  • Make attendance a breeze for your staff 

SHC Club Management Software makes it easy for your staff to efficiently manage attendance, waitlists, and bookings. Additionally, the software allows staff to send messages to members, streamlining communication and ensuring a smooth experience for everyone involved.

  • Manage trainer substitutions seamlessly

With SHC’s Club Management Software, your trainers can easily select a substitute for their classes in case of an emergency or if they are going on vacation. Trainers can view a list of available substitutes and make selections with just a few clicks. This streamlined process not only reduces the administrative burden on your staff but also ensures that your members always have a consistent and reliable class experience, regardless of unforeseen circumstances.

By integrating SHC Club Management Software into your Pilates program, you can provide a streamlined, user-friendly experience that keeps your members engaged and makes managing bookings effortless for your staff.

So, what’s next?

Making your Pilates program stand out is essential, and effective management is a big part of that. With SHC, you don’t have to navigate this alone.

Our user-friendly and robust software is designed to help you create a thriving community and focus on what truly matters. From attracting new members to managing bookings and enhancing member engagement, SHC supports you every step of the way.

Ready to make your Pilates program stand out? Schedule a demo with SHC today!


  1. What are the benefits of Wall Pilates?
    Wall Pilates provides extra stability and support, making exercises easier for beginners. It also enhances flexibility and requires no additional equipment beyond a wall.
  2. How can Dumbbell Pilates enhance my workout?
    Incorporating dumbbells into your Pilates routine increases the intensity of exercises, helps in building muscle strength, and improves overall form and mindful movements.
  3. What is Cadillac Pilates and who is it suitable for?
    Cadillac Pilates involves using a Cadillac machine for a comprehensive workout targeting the entire body. It is versatile and suitable for advanced members seeking a challenging and intense workout.
  4. How does Tower Class Pilates differ from traditional Pilates?
    Tower Class Pilates combines traditional mat exercises with tower equipment, offering adjustable resistance and support for full-body engagement and precise movements.
  5. What is a “30-Day Pilates Challenge”?
    A “30-Day Pilates Challenge” is a motivational program where participants follow a scheduled set of daily Pilates exercises for 30 days, often with rewards for completing the challenge.
  6. How can SHC’s Club Management Software benefit my Pilates program?
    SHC’s software simplifies booking and managing Pilates classes, allows members to book for non-members, creates public and private groups for community building, and offers detailed analytics for optimizing class offerings.
  7. What are some unique ways to promote Pilates classes?
    Promotional strategies include hosting “Pilates Under the Stars” events, creating “30-Day Pilates Challenges” with rewards, and launching a “Pilates Partner Program” where members can bring a friend for free for a month.