How to Market Your Gym’s Services to Your Members 

Your classes, programs, events, and services are already in demand. Marketing Hub by SHC is the layer that connects the two, turning the platform your members already use into a targeted, multi-channel marketing engine that drives purchases without adding to staff workload. 

It is built around one idea: the shortest distance between a member seeing an offer and completing a purchase should be one tap.

In this blog, we cover how gyms are using Marketing Hub to grow revenue from the members they already have:

1. Run automated campaigns (such as an onboarding campaign) at any stage of the member journey
2. Target member communication based on purchase history, membership type, goals & more
3. Promote any service or class to members via email, push notification, and in-app posts 
4. Send limited-time offers to a specific group of members instantly
5. Add a direct purchase link in any campaign message 

Let’s start.

1. Run Automated Campaigns at Any Stage of the Member Journey

The Opportunity and the Revenue Impact

1. Launch automated onboarding sequence for new members
2. Re-engagement campaigns for members whose visit frequency is dropping
3. Seasonal campaigns for program launches, events, and promotions
4. Multi-message sequences across days and weeks — Day 0, Day 4, Day 10
5. Use pre-built template library or build your own custom templates
6. Campaign runs automatically, no staff involvement once configured

B. How SHC Handles This

Opportunity	SHC Workflow
Launch automated onboarding sequence for new members	Onboarding campaign on SHC: 1. Club builds a multi-message sequence: Day 0 welcome email, Day 4 push notification introducing Group Fitness, Day 10 email about Personal Training. 2. Campaign triggers automatically when a new member joins. 3. Runs without any manual involvement; every new member receives the same structured introduction.
Re-engagement campaigns for members whose visit frequency is dropping	Re-engagement campaign on SHC: 1. Club targets members who haven’t checked in within a set period — 14 days, 30 days. 2. A specific message goes to that group only, such as an invitation to a new class, a flash deal, or a push notification with a direct booking link. 3. Active members receive standard communication; high risk members receive a targeted reason to come back.
Seasonal campaigns for program launches, events, and promotions	Seasonal campaign on SHC: 1. Club creates a campaign around a specific launch such as a summer swim clinic, a beginner Tennis program, a seasonal event. 2. Sends immediately or schedules for a specific date and time. 3. Targeted to the members most likely to be interested based on booking and purchase history.
Multi-message sequences across days and weeks	Automated sequence on SHC: 1. Club builds a sequence of messages — Day 0, Day 4, Day 10, each introducing a different service, department, or community. 2. Each message goes out automatically at the configured interval. 3. Runs in the background with no manual sends required.
Use pre-built template library or build your own custom templates	Email templates on SHC: 1. Club opens the Templates section under Create > Campaigns. 2. Browses SHC’s growing library of pre-built email templates like onboarding, promotions, re-engagement, and more. 3. Edits an existing template or creates a custom one from scratch using the drag-and-drop email editor. 4. Saved templates are available for any future campaign.
Campaign runs automatically, no staff involvement once configured	Automated delivery on SHC: 1. Club configures the campaign once — message content, targeting, channel, and timing. 2. System triggers and delivers every message automatically based on the configured rules.

C. How Fitness Facilities Are Using This With SHC

Dylan Bennett, Regional Marketing Director at Mesa Fitness Colorado, used automated campaigns across two stages of the member journey. New members received an onboarding sequence that included introductions to trainers and classes, fitness tips, and nutrition tips in their first weeks at the club. That sequence then transitioned into a sales engine, introducing services and programs with direct purchase links as the member settled in. Retention went up, and attrition went down across both Mesa Fitness locations.

2. Target Member Communication Based on Purchase History, Membership Type, Goals, and More

The Opportunity and the Revenue Impact

1. Segment members by Default, Public, or Private groups or Membership Tier
2. Filter campaign recipients by booking history, purchase history, age, gender, or goals
3. Exclude members who haven’t checked in for a set period from any campaign
4. Create custom interest tags for any class, service, or community and let members select their interests in the app
5. Member communication is tailored to what each member books, buys, and cares about

B. How SHC Handles This

Opportunity	SHC Workflow
Segment members by Default, Public, or Private groups or Membership Tier	Group and tier segmentation on SHC: 1. Club opens the targeting options for any campaign. 2. Selects IN or NOT IN for any Default, Public, or Private group or filters by a specific membership tier. 3. Campaign is sent only to the selected segment: a premium offer to premium members, a beginner clinic to members in the beginner group, an upsell to members on a lower tier.
Filter campaign recipients by booking history, purchase history, age, gender, or goals	Advanced filtering on SHC: 1. Club applies additional filters on top of the group or tier selection. 2. Filters by members who have booked a specific class or class category, purchased a specific service, fall within an age range, match a gender, or have set specific fitness goals. 3. Campaign goes to members who match every selected filter; the more specific the filter, the more relevant the message.
Create custom interest tags for any class, service, or community and let members select their interests in the app	Interest-Based Tags on SHC: 1. Club creates custom tags for anything it offers such as Yoga, Pilates, Spin, Tennis, Swimming, Recovery. 2. Members select their interests directly in the app and update them anytime. 3. Club uses those tags to send targeted campaigns to members based on what they actually care about. No manual list building required.
Exclude members who haven’t checked in for a set period from any campaign	Check-in exclusion on SHC: 1. Club sets a check-in threshold. For example, members who haven’t checked in within 30 days. 2. Those members are excluded from the campaign automatically. 3. Alternatively, the club targets only those members with a re-engagement message such as an invitation to return, a flash deal on a service they’ve used before, or a push notification with a direct booking link.
Member communication is tailored to what each member books, buys, and cares about	Segmented targeting on SHC: 1. Club creates separate campaigns for different member segments. For example, members who have booked Pilates, members who haven’t purchased a program in 90 days, etc. 2. Each segment receives a different, relevant message. 3. No member receives a promotion that has no relevance to what they do at the club.

3. Promote Any Service or Class via Email, Push Notification, and In-App Posts

A. The Opportunity and the Revenue Impact

• One place to manage communication across email, push notification, and in-app posts
• Email campaigns with branded templates, sent immediately or scheduled
• Push notifications directly to the member’s lock screen: no email open required
• Bring community and social engagement inside the club’s own platform 
• Personal Trainers and coaches have no in-app channel to communicate with members

B. How SHC Handles This

Opportunity	SHC Workflow
One place to manage communication across email, push notification, and in-app posts	Multi-channel communication on SHC: 1. Club opens Create > Campaigns on the web app. 2. Builds a single campaign with email, push notification, and in-app post components. 3. All three go out simultaneously to the same targeted member segment.
Email campaigns with branded templates, sent immediately or scheduled	Email campaigns on SHC: 1. Club selects a pre-built SHC template or creates a custom one using the drag-and-drop email editor. 2. Composes the message, subject line, body, images, and buttons. 3. Sends immediately or schedules for a specific date and time.
Push notifications directly to the member’s lock screen, no email open required	Push notifications on SHC: 1. Club adds a push notification to any campaign message. 2. Notification lands directly on the member’s lock screen and notification center, no email open, no app navigation required. 3. Member taps the notification and goes directly to the relevant class, service, or purchase page.
Bring community and social engagement inside the club’s own platform	Feeds, Groups, and In-app Posts on SHC: 1. Club publishes posts through Feeds, reaching all members with updates, announcements, and promotions directly inside the app. 2. Posts inside Groups (interest or class-based communities) keep the members active between visits as instructors share class updates, members cheer each other on, directors announce new programs. 3. Everything lives inside the club’s own branded app.
Personal Trainers and coaches have no in-app channel to communicate with and market their services to clients	Messaging on SHC: 1. Members message instructors directly through the app — feedback, questions, or ideas. 2. Instructors reply privately through the same channel, no personal phone numbers required. 3. Especially valuable for multi-location clubs, all members across all locations have equal access to their instructors through the app.

4. Send Flash Deals to a Specific Group of Members Instantly

A. The Opportunity and the Revenue Impact

1. Send a limited-time offer to a specific group of members in minutes
2. Target the offer to members most likely to act on it, not the whole database
3. Discount associated with the offer, member sees the promotional price on the purchase page

B. How SHC Handles This

Opportunity	SHC Workflow
Send a limited-time offer to a specific group of members in minutes	Flash Deal on SHC: 1. Club opens Create > Campaigns on the web app. 2. Creates a flash deal, names it, adds the message, and associates a discount or promotional price from the platform. 3. Sends immediately to the targeted member group. Entire process takes under five minutes.
Target the offer to members most likely to act on it — not the whole database	Targeted flash deal on SHC: 1. Club selects the target group, such as members who have attended the relevant class, members in a specific membership tier, or members who haven’t visited in a set period. 2. Flash deal goes only to that group. For example, active Pilates members for a Pilates offer, Tennis members for a Tennis clinic promotion. 3. The rest of the database receives nothing, no irrelevant messages, no unsubscribes from members who don’t care.
Discount associated with the offer, member sees the promotional price on the purchase page	Promotional pricing on SHC: 1. Club associates a discount or promotional price with the flash deal, created under Inventory and Promotions. 2. Member taps the push notification and lands on the purchase page showing the discounted price automatically. 3. The promotion is applied at the point of purchase.

5. Add a Direct Purchase Link to Any Campaign Message

The Opportunity and the Revenue Impact

1. Add a directt purchase link to any email, push notification, or in-app post
2. Member taps and lands directly on the class, service, or product page
3. Works across every department such as Group Exercise, Aquatics, Tennis, Personal Training, Smoothie Now, Kids Camp

B. How SHC Handles This

Opportunity	SHC Workflow
Add a deep link to any email, push notification, or in-app post	Deep links on SHC: 1. Club opens the email or push notification editor inside Create > Campaigns. 2. Adds a button — BUY NOW, BOOK NOW, or any label of their choice. 3. Attaches a deep link to the button. Selects the specific class, service, program, or product from the platform. Link is generated automatically.
Member taps and lands directly on the class, service, or product page	Frictionless purchase on SHC: 1. Member receives the email or push notification. 2. Taps the button and lands directly on the purchase page for that specific class or service. 3. No searching, no navigating, no extra steps. The journey from message to purchase page is one tap.
Works across every department	Department-wide deep links on SHC: 1. Deep links work across every department on the platform — Group Exercise, Aquatics, Tennis, Personal Training, Smoothie Now, Kids Camp, and more. 2. Club selects the relevant class or service from a dropdown when building the campaign. 3. Any purchasable asset on the platform can be linked, such as single sessions, session packs, programs, events, and products.

C. How Fitness Facilities Are Using This

Dylan Bennett at Mesa Fitness describes the transition from onboarding to sales engine as the most powerful part of their Marketing Hub usage. Once a new member is introduced to the club’s services through the onboarding sequence, a deep-linked push notification or email turns that introduction into a purchase.

Conclusion

Mesa Fitness has seen retention go up and attrition go down across two clubs since moving to Marketing Hub. The reason, in Dylan Bennett’s words, is the ability to communicate with members in a specific manner rather than sending a generic message to everyone.

That specificity- the right message, to the right member, at the right moment, with one tap to purchase, is what Marketing Hub is built to deliver.