Top 15 Fitness Influencers You Need to Follow in 2025

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Four women taking a selfie while exercising on stationary bikes, with text about fitness influencers for 2025.

The fitness industry moves fast. 

Trends evolve, new workout styles emerge, and what’s popular one year might be gone the next. 

And guess who’s leading the charge? Fitness influencers. These powerhouses of social media are shaping how people think about fitness, wellness, and everything in between.

Nearly 1 in 5 Americans now turn to social media influencers as their primary news source.

Their impact is so big that 49% of consumers rely on influencer recommendations when making purchasing decisions. 

For gyms, health clubs, and fitness businesses, following fitness influencers is a window into what’s trending, what people want, and how you can keep up. This could also mean connecting with like-minded professionals, finding new collaboration opportunities, or simply gaining inspiration to fuel your own business.

Think about it: these top fitness influencers have built massive communities of millions who listen to them, trust them, and engage with their advice.

They set trends, define what’s “in,” and show people what fitness can look like in 2025. 

If you’re not paying attention, you’re missing out on insights that could help your gym stay relevant, attract members, and even level up your marketing game. 

In this blog, we’re breaking down the top fitness influencers you need to follow in 2025. We’re talking about the big names shaping the industry—HIIT pros, yoga gurus, dance fitness stars, and everything in between. These are the people who are setting the tone for what’s hot in fitness. 

Whether you’re looking for ways to revamp your marketing, add fresh energy to your classes, or simply get inspired yourself, these top fitness influencers are your go-to. Let’s dive in.

1. Kayla Itsines

Kayla Itsines stretching on a mat in a garden, smiling, with greenery and a black fence in the background.
Image Source: Kayla Itsines

Specialty: High-Intensity Interval Training (HIIT) and Women’s Fitness Programs

Social Media:

Why Follow:

Kayla Itsines is one of the most well-known names in the fitness world, especially in women’s fitness. With her Sweat with Kayla app, she revolutionized how women approach fitness. Kayla’s approach focuses on HIIT and bodyweight training, making her workouts accessible to everyone, regardless of fitness level. 

In an interview with POPSUGAR, Kayla shared,

“Jumping exercises can be a barrier for many women starting and continuing their fitness journey. I wanted to provide a low-impact program that lets women enjoy their workouts without any jumping.”

Kayla has built a massive community of women who support each other through fitness, with her app boasting millions of downloads worldwide. Her brand thrives on inclusivity and empowering women to take charge of their fitness journeys, no matter their starting point.

Marketing Takeaway for Gyms:

  • Offer group fitness challenges at your gym, like Kayla’s BBG program, to build camaraderie and engagement among members.
  • Launch a mobile app or online community for members to share their progress, much like Kayla’s Sweat platform.
  • Use before-and-after success stories to showcase tangible results and foster credibility.

2. Jeanette Jenkins

Person smiling at the camera, wearing a blue sleeveless top with hair tied back, against a plain background.

Specialty: Famous Fitness Trainer for Celebrities and Holistic Wellness
Social Media:

Why Follow: 

Jeanette Jenkins, known as The Hollywood Trainer, is a fitness expert who’s trained a long list of celebrities, including Pink and Alicia Keys. With her focus on strength training, cardio, and mindfulness, she offers a holistic approach to fitness. Jeanette believes in empowering people to take charge of their health through fitness and positive mental well-being. 

Jeanette is considered one of the top fitness influencers, and her personal brand shines through in everything she does. Her consistent focus on body positivity, wellness, and strength across platforms like Instagram and YouTube has helped her cultivate a loyal and engaged community.

Autumn produce chart showing health benefits of figs, radicchio, cabbage, pumpkin, pears, dates, and mushrooms.

Marketing Takeaway for Gyms:

  • Promote your trainers as industry experts by sharing their specialized knowledge and showcasing their success stories.
  • Share video content on your gym’s social media that breaks down exercises into fun, bite-sized tutorials to boost engagement.

3. Cassey Ho

A woman in a yoga pose on a mat outdoors, wearing a black top and purple leggings, with rocky hills in the background.
Source: WeWork

Specialty: Pilates and Body-Positive Fitness
Social Media:

Why Follow: 

Cassey Ho is a Pilates expert who has transformed the fitness industry with her fun, accessible, and highly effective workout routines. She created Pop Pilates—a fusion of Pilates and pop music that has attracted millions of followers. 

Grid of six fitness challenge posters, each with unique themes and colorful designs.

Beyond fitness, Cassey champions body positivity and encourages her followers to embrace their unique selves. As one of the top fitness influencers, her YouTube channel, Blogilates, is filled with workout tutorials, meal plans, and motivational content to help people live healthier, more confident lives.

  • “You’ve just got to do what you say. Don’t be afraid. And believe in yourself.”

Marketing Takeaway for Gyms:

  • Offer specialized group classes like POP Pilates to attract younger, social-media-savvy clients.
  • Emphasize inclusive messaging in your marketing campaigns to create a welcoming environment from the get-go.
  • Leverage visual storytelling by posting playful, branded content showcasing your fitness programs.

4. Joe Wicks

Man with curly hair and a beard smiling, wearing a white shirt, seated near a window with green foliage outside.

Specialty: HIIT Workouts and Nutrition
Social Media:

Why Follow: 

Joe Wicks, also known as The Body Coach, is one of the UK’s top fitness influencers. In the first four months of the 2020 Covid pandemic, Joe Wicks became a national hero by livestreaming daily PE lessons to hundreds of thousands across Britain.

Text graphic: "No matter how physically fit or unfit you may be feeling right now...we have the power to change it." Instagram comments on right. .
Joe’s success underscores the importance of creating a personal brand that feels authentic and accessible.

His focus on quick HIIT workouts and nutritious recipes has made him a household name. Joe’s ability to mix fitness with nutrition while keeping things easy to understand has made him a go-to source for millions and one of the most influential voices in fitness today.

“The difference between your body this week and next week is what you do in the next 7 days to achieve your goals.” 

Marketing Takeaway for Gyms:

  • Run live-streamed classes or virtual sessions to engage remote members.
  • Tie fitness programs with easy-to-follow nutrition tips to add extra value for members.

5. Adriene Mishler

A woman in a blue workout outfit stretches her arms over her head, smiling against a white background.
Source: Henry McKenna 

Specialty: Yoga
Social Media:

Why Follow: 

Crowned by the New York Times as the “The Reigning Queen of Pandemic Yoga”, Adriene Mishler, the face behind Yoga with Adriene, has become a global yoga icon. With a focus on inclusivity, mindfulness, and self-love, Adriene’s approach to yoga is about more than just physical practice—it’s about connecting to yourself and finding inner peace. 

Adriene’s success is driven by her authentic, no-pressure approach to yoga. Her ability to create a welcoming community that feels safe and encouraging is a powerful lesson in building trust and loyalty. Her content is deeply personal and focuses on well-being, which resonates deeply with followers.

“Yoga is not about what you do. It is about how you do it.”

Marketing Takeaway for Gyms:

  • Offer free or donation-based yoga classes to engage your local community, much like Adriene’s free online sessions.
  • Use soothing, empathetic content in your social media to highlight the emotional benefits of fitness.

6. Massy Arias

Person in athletic wear mid-jump against a gray background, showing dynamic motion and energy.

Specialty: Holistic Wellness and Fitness Coaching
Social Media:

Why Follow: 

Massy Arias is a fitness coach and wellness advocate who emphasizes the importance of mental, physical, and emotional health. As one of the most influential fitness celebrities, Massy’s mission is to help people realize their full potential and lead healthier lives through fitness.

Two people exercise on treadmills indoors. A workout routine is written on the image, and details are in the Instagram post caption.

She’s also a prominent figure on Instagram Health and Fitness, where she shares personalized fitness plans that empower individuals to take control of their health and build a balanced life.

“I could relate to women who had given birth in a way that I never had before. I knew what their bodies had been through.”

Marketing Takeaway for Gyms:

  • Offer wellness programs that combine fitness, mental health support, and lifestyle coaching.
  • Use inspiring member success stories to show how fitness transforms more than just the body.
  • Use Massy’s mix of intensity and encouragement as a blueprint for authentic engagement with your audience.

7. Alex Hormozi

Man with dark hair and beard, smiling, wearing a red plaid shirt over a white T-shirt against a white background.

Specialty: Business-focused fitness and gym growth
Social Media: 

Why Follow:

Alex Hormozi is a fitness entrepreneur and one of the top fitness influencers, known for his expertise in scaling gyms and growing fitness businesses. Through his content, he shares strategies for improving gym operations, marketing, and how to increase profits. His practical business advice, paired with his experience, has made him a go-to figure for anyone running or thinking of starting a gym. Alex’s straightforward approach makes it easy for gym owners to apply his tips and start seeing results.

Marketing Takeaways for Gyms and Fitness Facilities:

  • Like Alex, gym owners can offer free trials or discounted memberships to attract new clients and make signing up too good to pass up.
  • Use member testimonials and success stories on social media to build trust and attract new members.

8. Rachel Brathen

Woman with long hair smiles in front of a body of water, wearing a striped sweater.
Source: Rachel Brathen

Specialty: Yoga Instruction and Mindfulness
Social Media:

Why Follow: 

Rachel Brathen, known as Yoga Girl, is a yoga teacher and mindfulness advocate with a global following. As one of the top health and wellness influencers, Rachel shares yoga practices, meditations, and her personal journey of healing and self-discovery through her Instagram and website. 

Rachel’s focus on mental health, spirituality, and self-care has made her a go-to resource for those seeking inner peace through yoga. She has built a community that trusts her not just as a yoga instructor but as someone who shares her personal struggles and triumphs. This authenticity creates a deep connection with her followers, which translates to a loyal community.

Marketing Takeaway for Gyms:

  • Share authentic, member-centered stories on social media to build emotional connections with your audience.
  • Offer yoga retreats or themed workshops to attract members interested in holistic wellness experiences.

9. Caleb Marshall (The Fitness Marshall)

Three people stand in an alley striking a salute pose; two women in matching tops flank a man in a black tank top.
Source: PopSugar

Specialty: Dance Fitness and Cardio Workouts
Social Media:

Why Follow: 

Caleb Marshall, aka The Fitness Marshall, has brought dance fitness to the forefront with his high-energy routines and infectious personality. As one of the top fitness influencers on Instagram and YouTube, his channel features cardio-dance workouts set to the latest pop hits, making fitness feel like a dance party. Caleb’s fun and upbeat approach to fitness has attracted a huge following of people who want to get fit while having fun.

Two people are presenting the January Challenge. Text on image highlights a "Whole Month of Pre".

The Hollywood Reporter describes Caleb as “The Perfect Combination of Richard Simmons and Britney Spears.”

Marketing Takeaway for Gyms:

  • Consider incorporating dance or cardio-based classes that focus on fun and energy.
  • Focus on creating an engaging and inclusive atmosphere that encourages all fitness levels.
  • Explore how music and fitness can intersect to provide a unique offering in your gym.

10. Dr. John Rusin

Man performing glute bridge exercise with resistance bands in a gym, lying on a purple mat next to weight racks.

Specialty: Pain-Free Performance Training and Injury Prevention
Social Media:

Why Follow: 

Dr. John Rusin is a fitness expert and physical therapist who specializes in injury prevention and pain-free performance training. He focuses on helping people train safely while minimizing the risk of injury, particularly for athletes and gym-goers who push their bodies to the limit. 

His approach integrates strength training with rehabilitation exercises, teaching his audience how to improve performance without compromising joint health. He’s one of the go-to Instagram fitness influencers for those wanting to make the most of their fitness routines without risking injury.

Marketing Takeaway for Gyms:

  • Think about promoting injury prevention and safe training as a big part of your gym’s offering.
  • You could offer workshops or create content about staying injury-free while working out.
  • Position your gym as the place where people come not only to get stronger but also to stay strong for life.

11. Gunnar Peterson

Person in a red long-sleeve shirt standing in a gym, smiling, and holding a barbell on a rack.

Specialty: Strength and Conditioning
Social Media:

Why Follow: 

Gunnar Peterson is a personal trainer whose strength and conditioning programs have shaped both athletes and celebrities, making him one of the biggest fitness influencers today. He has trained everyone from the Kardashians to the Lakers.

Peterson focuses on functional training—ensuring that clients can perform everyday activities with more power and efficiency. Gunnar’s training is designed to boost endurance, flexibility, and strength while minimizing the risk of injury. His expertise in working with high-performance athletes translates into well-rounded and efficient workouts for everyone.

“Consume everything. It used to be reading, but it’s not [just that] anymore. People joke about social media, and what I say is there’s a lot of great information on social media—if you know how to glean it and take deeper dives into the stuff that looks valid. How do you stay relevant if you don’t keep up with what’s out there, and what’s better?”

– Gunnar Peterson says in an interview with Men’s Health.

Marketing Takeaway for Gyms:

  • Highlight the functional fitness aspect of your gym. Show how your workouts help people improve their day-to-day lives, not just their appearance.
  • Share relatable real-life progress stories that connect with people who want to feel stronger and more capable.

12. Kelly LeVeque

Woman with long dark hair, wearing a white lace top, smiling and leaning on her elbow in a bright kitchen setting.
Source: Kare11

Specialty: Nutrition and Wellness
Social Media:

Why Follow: Kelly LeVeque is a celebrity nutritionist and wellness expert known for her Fab Four formula—an approach to nutrition that emphasizes balancing protein, fiber, fat, and greens to stabilize blood sugar and maintain energy levels.

A person using a stepper machine indoors with text overlay: "3 Simple Ways to Boost NEAT in Your Daily Routine.

Kelly integrates nutrition with fitness, making her advice highly effective for people looking to feel their best both inside and out. Her easy-to-follow nutritional guidance has gained a huge following, helping people optimize their diets for better physical performance and overall well-being.

“LeVeque has transformed the physiques of A-list stars like Jennifer Garner, Emmy Rossum, Jessica Alba, Molly Sims, and Chelsea Handler, to name just a few.”

Marketing Takeaway for Gyms:

  • Create content that goes beyond fitness, and dives into nutrition, mindfulness, and overall wellness.
  • Use lifestyle content to show how your gym supports total well-being, from fitness classes to nutrition advice.
  • Share holistic tips to help your community feel supported in all aspects of health—not just the physical.

13. Brooke Ence

Person with a braid lifting weights overhead, wearing a blue tank top that reads "KILL CLIFF" and standing in a dimly lit area.
Source: Grit Grind Hustle

Specialty: Functional Fitness and Strength Training
Social Media:

Why Follow: 

Brooke Ence is a CrossFit athlete and fitness trainer who’s become a prominent figure in the strength training community. Known for her incredible physical strength and functional training approach, Brooke emphasizes building total-body strength that translates into real-world performance. Her workout plans cater to a wide range of fitness levels, from beginners to seasoned athletes, with an emphasis on functional movements that enhance day-to-day life.

“Everyone should be confident in their own skin, that’s the focus.”

Marketing Takeaway for Gyms:

  • Use strong visuals and empowering messages to inspire your followers to push their limits and achieve personal bests.
  • Highlight the progress your members make, both mentally and physically, to show how your gym nurtures growth.

14. Emily Skye

Woman in maroon sportswear smiling and holding a smartphone against a plain background.
Source: Emily Skye

Specialty: Health, Women’s Fitness Influencer, and Wellness Coaching
Social Media:

Why Follow: 

Emily Skye is one of the most popular fitness influencers in the world today. He’s a coach, entrepreneur, and wellness expert who helps women reach their fitness goals with routines that focus on both physical and mental health. 

Her programs focus on full-body strength, toning, and flexibility, often incorporating low-impact exercises to help her clients build long-term habits. Emily’s signature program, Emily Skye FIT, offers everything from workout routines to nutrition tips and wellness resources.

Marketing Takeaway for Gyms:

  • Focus on niche communities, like pre-and postnatal fitness, to cater to specific needs within your target audience.
  • Create a space where women can feel supported in their fitness journeys, no matter where they’re at in life.
  • Share accessible but challenging workouts to make your followers feel like they’re part of a global fitness movement.

15. Jordan Syatt

Smiling man in a blue denim shirt standing against a plain background.

Specialty: Strength Training, Fitness Coaching, and Nutrition
Social Media:

Why Follow: 

Jordan Syatt is a gym influencer, coach, and personal trainer known for his no-nonsense approach to strength training and sustainable fitness. He’s an expert in fat loss, strength training, and helping people build lasting fitness habits. 

Man smiling with text overlay: "4 Uncommon Methods to Make Your Workouts More Effective." Instagram post with fitness tips.

One big reason why Jordan stands out as one of the top fitness influencers is his evidence-based approach, combining science with real-life experiences to educate his audience. 

Marketing Takeaway for Gyms:

  • Use straightforward, honest messaging in your marketing to build trust with your audience.
  • Share realistic fitness advice that sets proper expectations for your gym members. Show that fitness isn’t about overnight success, but about consistent effort.
  • Build relationships with your followers by offering authentic advice and addressing common fitness challenges.

Wrapping Up

Keeping up with these influential figures in the fitness industry is a smart move if you want to stay on top of emerging trends and enhance your marketing strategies. 

These top fitness influencers have cracked the code when it comes to building personal brands, creating valuable content, and keeping their followers engaged. By observing their strategies and how they connect with their audience, you’ll find lots of inspiration for growing your own fitness business. 

Take a page from their playbook and think about how you can make your fitness business more engaging, more visible, and more valuable to your own audience. The fitness industry is always evolving, and staying in the loop with what these top fitness influencers are doing can help you stay one step ahead.

Want to keep that momentum going? Check out the top fitness trends of 2025! 

It’s packed with insights to help you keep your fitness business on track for the year. For more tips and resources on fitness, visit the SHC blog

FAQ: Everything You Need to Know About the Top Fitness Influencers

1. Who are the best fitness influencers to follow?

The best fitness influencers include a mix of experts like Adriene Mishler, Kayla Itsines, and Joe Wicks, offering unique insights into yoga, HIIT, and wellness. These top fitness influencers inspire millions with their content and practical tips.

2. Are the top fitness influencers really working out?

Yes, many top fitness influencers are really working out and sharing their routines online. However, it’s essential to follow reputable ones who provide genuine, science-backed advice.

3. How do I become a fitness influencer?

To become one of the top fitness influencers, start by building a personal brand on social media, consistently sharing valuable content, engaging with followers, and collaborating with brands to grow your reach.

4. How much do fitness influencers make?

Fitness influencers can earn anywhere from a few hundred to thousands of dollars per post, depending on their follower count, niche, and brand collaborations.

5. Who are some famous fitness trainers?

Famous fitness trainers include Gunnar Peterson, Jeanette Jenkins, and Emily Skye. These trainers have gained recognition for working with celebrities and creating effective fitness programs.

6. What are women fitness influencers known for?

Women fitness influencers like Cassey Ho and Massy Arias focus on empowering women through fitness, offering a mix of workouts, wellness tips, and body-positive messages.

7. Are there female weightlifting influencers to follow?

Yes! Female weightlifting influencers like Brooke Ence and Meg Squats are changing the narrative around women and strength training with inspiring, strength-focused content.

8. Who are some great gym influencers?

Gym influencers like Jordan Syatt and The Fitness Marshall are worth following for their engaging workout tips, practical advice, and entertaining fitness content.

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