Around 300 million people globally practice yoga regularly.
1 out of 6 adults are practicing Yoga in the United States alone. Yoga isn’t just a passing trend; it has become a global phenomenon. And for all the right reasons. ⬇️
According to Psychology Today, “Yoga is an effective alternative for the treatment of mood disorders”.
- 86% of regular yogis say they feel less stressed.
- 77% experience increased strength
- 8 out of 10 people with chronic inflammation saw a big difference after just 6 weeks of yoga
- Nearly 60% report better sleep quality, leading to a more energized and positive outlook.
These are just a few benefits. But enough to make sense of why the number of yoga practitioners has grown by over 50% in the US alone in the past five years! Yoga is a practice that truly offers something for everyone, regardless of age, fitness level, or background. Overall, Yoga can improve flexibility, balance, heart health, and even speed up the healing process.
But did you know the yoga industry is worth almost 100 billion dollars worldwide? For your health club, that could mean a whole lot of business.
Having an efficient yoga department can be a magnet to bring in new customers to your health club. But only if it was that easy. Competition is fierce, and everyone’s offering a downward-facing dog these days. To stand out, you need powerful member-centric fitness software.
Such fitness software makes things super easy for both you and your members. In this blog, we will explain to you how SHC helps you:
- Easily manage yoga classes with streamlined scheduling, online bookings, and attendance tracking.
- Bridge the gap between members and trainers through in-app communication, personalized interactions, and trainer-led engagement.
- Allow your members & non-members to buy yoga lessons and events on your club app.
- Gain valuable insights into class popularity, member retention, and revenue.
- Members can set fitness goals, track progress, and log food intake while instructors get access to this data to provide personalized guidance.
- Efficiently manage instructor schedules, substitution & payroll, track teaching hours, and facilitate communication with staff.
Challenges in Running a Yoga Department in a Health Club
The yoga industry is booming. However, incorporating it into your health club may not be that easy. We get it.
We asked Sarah, the manager of a local fitness center, about her experience in integrating yoga into the health club’s services. “We were excited to offer yoga.
But keeping up with the competition and member needs proved trickier than we thought.”
Let’s have a closer look at the most common challenges health club owners and managers face when integrating a yoga department into their health club:
Intense Competition: Health clubs, studios, online platforms – everyone seems to offer yoga these days. How can yours be different? You need a unique selling proposition. Maybe it’s specialized instructors, a focus on specific yoga styles, or a particularly serene environment.
Scheduling Conflicts: Fitting yoga classes into your existing schedule can be a logistical puzzle. You need to consider member availability, instructor schedules, and most importantly, studio space.
Marketing & Promotion: Attracting new yoga practitioners requires getting your message out there. This can be challenging in a saturated market. Targeted marketing strategies that highlight your unique offerings and leverage social media are crucial.
Retaining Instructors: Qualified yoga instructors are the heart of a successful program. But attracting and retaining them can be tricky. You need instructors who cater to a range of experience levels, from complete beginners to seasoned yogis.
Do these challenges sound familiar to you?
Don’t fret. Because here’s the thing: while the challenges are real, they’re definitely not insurmountable. We’ve identified the common trait that most successful yoga departments share: a laser focus on member experience.
This goes beyond just offering a variety of classes. It’s about creating a unique yoga experience, leveraging advanced technology like club management software, and fostering a strong community.
How a Dedicated Fitness Software Can Streamline Your Yoga Department Management
We’ve talked about the challenges, now let’s see how they can be overcome. While there’s no magic bullet, club management software can be a powerful tool to tackle most of your struggles surrounding running a successful yoga department at your health club.
A reliable club management software software can help you:
Simplify Operations & Save Time:
- Automated scheduling and booking for classes, memberships, and instructors.
- Streamlined communication with members and instructors.
- An easy-to-use in-app fitness software platform for managing all aspects of your yoga department.
Attract & Retain Members:
- Offer online booking and manage waitlists to ensure convenience.
- Analyze member preferences to tailor class offerings and promotions.
- Foster a sense of community through online communication tools.
Increase Revenue & Profitability:
- Track class attendance and optimize pricing strategies.
- Offer online payment processing for memberships and workshops.
- Manage payroll and expenses efficiently.
Gain Valuable Insights:
- Track member attendance and identify trends in class popularity.
- Analyze instructor performance and student feedback.
- Make data-driven decisions to improve your program’s effectiveness.
Stay Organized & Efficient:
- Free up valuable time to focus on growing your program.
- Eliminate paper-based processes and streamline workflows.
- View and manage all your department’s data within the software.
All in all, powerful fitness software can turn your health club’s yoga department into a well-oiled machine, boosting efficiency, member satisfaction, and ultimately, your bottom line. How exactly though? We explain it in the following section.
How Does Fitness Software Improve Your Bottom Line (and Your Instructors!)?
Integrating club management software is a win-win for everyone involved. Beyond efficiency, it can directly impact your bottom line and empower your yoga instructors. Here’s how:
More Yoga Revenue:
- Data-Driven Pricing: Set class prices based on what members want to pay, not a guess.
- Increased Revenue: Streamline operations, reduce overhead, and optimize pricing strategies to boost profitability.
- Improved Efficiency: Automate tasks, reduce manual labor, and free up staff to focus on revenue-generating activities.
- Optimized Scheduling: Utilize studio space and instructor hours effectively for maximum revenue.
Happy Yoga Instructors:
- Time-Saving: Simplify scheduling, communication, and class management for instructors.
- Performance Metrics: Provide instructors with data on class performance, student feedback, and attendance to help them improve their teaching.
- Automated Communication: Tools handle routine tasks like cancellations and waitlists.
- Increased Visibility: Showcase their skills and attract new students through online profiles.
Fitness software creates a chain reaction of benefits. Happy instructors lead to happy members, which translates to more revenue for your program.
How SHC’s Fitness Software Can Transform Your Health Club’s Yoga Department?
Running a successful yoga department at your health club requires careful attention to detail. From managing instructor schedules and member preferences to optimizing pricing and marketing, there’s a lot to juggle.
SHC’s health club management software can be a powerful tool to improve your department’s operations and revenue. Here’s how SHC can help:
Booking and Attendance
You can effortlessly create, modify, and publish your yoga class schedule. With online booking, members enjoy the convenience of reserving their spot from anywhere, anytime. To accommodate high demand, the SHC fitness software also manages waitlists, notifying members as soon as a spot opens up. And with real-time attendance tracking, you can optimize your class schedule and staffing to meet member needs.
Targeted Marketing Campaigns
Target existing members or specific demographics with enticing offers through built-in marketing campaigns. Sell class packs at discounted rates to encourage commitment and boost your revenue before they even hit the mat.
Flexible Pricing Options
Monthly subscriptions? Done. Volume discounts? You got it. Our software lets you create custom pricing structures that fit your needs and entice members at any stage of their yoga journey.
Building an Engaged Yoga Community
SHC fosters a community with features like group discussions, challenges, and social sharing. Members can connect, learn, and share experiences.
Run Live Yoga Classes
SHC offers a platform for live yoga classes with real-time video streaming, interactive chat, and customizable schedules. Instructors can connect with students globally, provide guidance, and build community. Classes can be recorded and archived for later access.ˀ
Instructor Substitution, and Payroll: Ensure your yoga classes run smoothly, even when unexpected absences occur. SHC simplifies the process of finding and scheduling substitute instructors with just one tap, minimizing disruptions to your members’ routines. You can also further simplify your payroll process by automating the generation of accurate hourly and commission-based reports, saving you time and effort.
Sell Products & Create a Holistic Experience: SHC goes beyond just managing classes. Sell yoga apparel, mats, and other goodies directly through the platform. It’s an extra revenue stream for you and a convenient one-stop shop for your members.
Take Your Yoga Experience to the Next Level
Complement your yoga department with a holistic wellness experience with SmoothieNOW. Let members customize and order their favorite post-yoga recovery drink in just a few taps, eliminating wait times. Also, market your smoothie options via targeted push notifications at check-in to encourage impulse purchases and increase revenue. SmoothieNOW complements your yoga department by providing a refreshing and nutritious post-workout option.
Ultimately, with SHC by your side, you can create a yoga department that’s profitable, efficient, and keeps both instructors and members happy.
