Member attrition giving you sleepless nights?
If your members are truly engaged, why do they leave? Your amenities and programs are great. Still, they leave. Are the trainers and staff not able to build strong relationships? Do your members feel heard and included?
Member attrition shows no signs of letting up. In many cases, you lose as many as you gain month over month. And the cost of sales continues to rise.
SHC Point of View
Reason for member attrition: Engagement. Or lack of. Engagement is not just a vague, much overused word. Exceptional engagement consists of interactions, experiences, community, and shared values starting with Onboarding.
Member onboarding
Personalized email campaigns via SHC App enhance onboarding with in-person touchpoints and tech interactions.
Self-service and Hybrid experience
Empower members to buy, interact, and connect at the club and via the SHC App.
Staff interactions
With less admin work, staff can better support members both in person and via the app.
Strong community and shared values
Combine digital methods with in-person efforts: create groups, posts, texts, and feeds for community building.
Are you losing members quickly? Check these resources out.
Retention over Acquisition
