Cashflow is still the name of the game
Rising labor and operating costs. If you sell more memberships, it is not a dollar to dollar trade up. If you sell more non-dues, you will need to increase revenue by at least 2.0 times, because non-dues will also have costs.
Hourly rate increases from 15 to 20+ USD hit you hard, but members expect the same level of service. Everything eats away at your cash flow and net income.
SHC Point of View
Sell more and save more. Non-dues reflect the value members see in the club, and we believe that a minimum 40%-50% or higher of a club’s gross revenue should be from non-dues. Labor costs being as low as possible, industry average being 45% of gross revenue.
Reduce Labor Costs
Automate admin tasks: find instructor subs, generate payroll reports, sign up children, get member profiles.
Make it easy to buy
Generate more non-dues revenue with the SHC App by allowing members to book and buy classes, programs and more.
Make it easy to sell
Market camps and clinics with targeted campaigns. Use deep links for swim camps, smoothies, and more.
Sell to non-members, family and tourists
Non-members and members can buy day or guest passes online. QR codes ensure secure access.

Struggling to grow your revenue? Check these resources out.
- Blog
How Health Clubs & Gyms Can Tap The Full Potential of Retail To Boost Non-Dues Revenue

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