Cashflow is still the name of the game

Rising labor and operating costs. If you sell more memberships, it is not a dollar to dollar trade up. If you sell more non-dues, you will need to increase revenue by at least 2.0 times, because non-dues will also have costs. 

Hourly rate increases from 15 to 20+ USD hit you hard, but members expect the same level of service.  Everything eats away at your cash flow and net income.

SHC Point of View

Sell more and save more. Non-dues reflect the value members see in the club, and we believe that a minimum  40%-50% or higher of a club’s gross revenue should be from non-dues. Labor costs being as low as possible, industry average being 45% of gross revenue.

Reduce Labor Costs

Automate admin tasks: find instructor subs, generate payroll reports, sign up children, get member profiles.

Make it easy to buy

Generate more non-dues revenue with the SHC App by allowing members to book and buy classes, programs and more.

Make it easy to sell

Market camps and clinics with targeted campaigns. Use deep links for swim camps, smoothies, and more.

Sell to non-members, family and tourists

Non-members and members can buy day or guest passes online. QR codes ensure secure access.

Mock-up of fitness plans with options to buy different packages showing details for a Fitness Plan.

Struggling to grow your revenue? Check these resources out.

Tom Muller

Owner, Elevate Fitness

How Health Clubs & Gyms Can Tap The Full Potential of Retail To Boost Non-Dues Revenue

A screenshot showing retail sales revenue of $8,320, with an upward trend graph and an increase percentage of 28.4%.

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