Our Story
Dear Club Operator,
I, Praveen, am the Founder and Tech Guy in SHC, and Mike, my co-founder is the industry expert. SHC is our vision in action. When we started building software for the health club industry, we had 2 major goals:
One, build the best member-facing software for your members, unlike most of the existing companies who were focused on billing or operations. Two, provide the best service. Period. Now SHC has evolved into software that helps you make money and save money. Let us show you how that happened.
We started as a member-focussed mobile app from Day 1. In fact, our approach has been Member-first and Mobile-first from Day 1. We didn’t have legacy software or history to be managed or built upon. And when you don’t do something by design, you don’t get the best output. If you understand software and even if you don’t, you would appreciate that adding a layer of any functionality as an afterthought is not as effective as doing it by design.
We wanted to make your member the center of everything. And do everything on the app with ease. They can buy and book in advance. For example, book a Personal Training session, book a Zumba class, order a smoothie, and buy a swim lesson for their children. In parallel, we built a fantastic, easy-to-use backend software for your staff. So, they could interact with members, mark their attendance, and even sell a fee-based book a class for them on their phones or iPads. We call this the Mobile Point of Sale approach. Very much like the experience you get in an Apple store today, where the Sales Rep can manage all your needs with their phones or tablets.
Moreover, because we are a technology and customer obsessed company, every feature we have today is not vanilla. It is evolved, mature and still growing based on our current experiences and feedback from our customers. So much so that we do up to 4 releases a year, each having 10 to 12 major enhancements. As a result, your members now don’t depend on the Front Desk for anything. Not for buying, not for booking. All the power is with the members. And the staff is equally empowered with the tools to serve them right where they are.
With all friction out of the way, two things happen for you: You sell more. You save more. You sell more of everything. Fee-based classes, camps, clinics, events, and one-on-one sessions. Simultaneously, you save on labor. Much work at any club is still manual and routine. SHC software automates a lot of things such as finding instructor subs, generating payroll reports, signing up a child for a swim lesson, getting profile information from members, and so on.
For example, the sale of a Swim Lesson which took the Front Desk 15 minutes at the Montana Athletic Club takes almost zero time now after using SHC software. All these automations will save you effort and time. And bring efficiency and power to your staff, more non-dues, more sales, and happier members. As a result, you save on Staff costs and Front Desk labor.
Moving on to the next goal: Service. We have set up a Customer Success Team that starts with advising you on how to implement solutions across all your amenities and plan enhancements as needed by you. Then they onboard and train you and your staff. And then the same team provides you service after you have launched the software. You get to know our team well and they get to serve you well. This is a relationship we cherish deeply.
We are committed to giving you the best software and the best service.

