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Our Blogs

Expert resources for every growth stage of your fitness business. Health club marketing, industry insights, software updates - we cover it all!

Types of Insurance Every Boutique Fitness Studio Should Have (Spin, Pilates & Yoga)

If you run a Pilates, Yoga or Spin studio, insurance probably wasn’t top of mind when you started. Most studio owners are far more focused on building great classes, finding ...

5 Proven Lead Generation Ideas for Gyms in 2026

Most gym owners have experimented with some form of lead magnet, for example, free trials, free passes, referral programs, and downloadable content. In simple terms, a “lead magnet” is anything ...

How Gym Owners Can Manage the January Rush Without Burning Out Their Staff

January is the make-or-break month for most gyms. Every year, fitness centres go from steady routines in December to packed lockers, long class lists, and a flood of new members ...

5 Holiday Marketing Tips for Boutique Fitness Studios

Every December, fitness feeds on Instagram start to look very different. You’ll see Reels saying things like “One workout is enough”, studios joking about missed classes, and instructors openly talking ...

Top 5 Yoga Studios in the U.S.

Yoga is no longer something “niche” or only for super flexible people. In the U.S., it’s now part of everyday life for millions. In 2022, about 17% of adults said ...

The 10 Best Outdoor Fitness Equipment for 2026

“Americans have changed the way they exercise,” says CNN. The way people work out is evolving. From running clubs and outdoor boot camps to wellness retreats and pop-up strength training ...

Types of Insurance Every Boutique Fitness Studio Should Have (Spin, Pilates & Yoga)

If you run a Pilates, Yoga or Spin studio, insurance probably wasn’t top of mind when you started. Most studio owners are far more focused on building great classes, finding ...

5 Proven Lead Generation Ideas for Gyms in 2026

Most gym owners have experimented with some form of lead magnet, for example, free trials, free passes, referral programs, and downloadable content. In simple terms, a “lead magnet” is anything ...

How Gym Owners Can Manage the January Rush Without Burning Out Their Staff

January is the make-or-break month for most gyms. Every year, fitness centres go from steady routines in December to packed lockers, long class lists, and a flood of new members ...

5 Holiday Marketing Tips for Boutique Fitness Studios

Every December, fitness feeds on Instagram start to look very different. You’ll see Reels saying things like “One workout is enough”, studios joking about missed classes, and instructors openly talking ...

Top 5 Yoga Studios in the U.S.

Yoga is no longer something “niche” or only for super flexible people. In the U.S., it’s now part of everyday life for millions. In 2022, about 17% of adults said ...

The 10 Best Outdoor Fitness Equipment for 2026

“Americans have changed the way they exercise,” says CNN. The way people work out is evolving. From running clubs and outdoor boot camps to wellness retreats and pop-up strength training ...