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Our Blogs

Expert resources for every growth stage of your fitness business. Health club marketing, industry insights, software updates - we cover it all!

How to Increase Community Engagement at Your YMCA?

Running a YMCA means you’re already deeply invested in building a strong, supportive community. You know that member engagement goes beyond just offering great classes—it’s about creating a space where ...

5 Ways to Hyper-Personalize Your Gym Member Experience (with Examples)

From boutique studios to big-box gyms and fitness apps, members today have endless choices. So, what makes them stay? Feeling seen. Feeling valued. Feeling like their gym “gets” them. This ...

How To Set Your Gym Membership Pricing?

We’ve spent years working closely with gyms, health clubs, and boutique studios—across regions, business models, and stages of growth. And if there’s one truth we’ve learned, it’s this: pricing isn’t ...

5 Key Features to Look For In Personal Training Software

You already know how much coordination it takes to run a high-performing Personal Training department inside your club. Managing schedules, maximizing trainer utilization, and keeping the member experience consistent- none ...

How to Create a Gym Loyalty Program in 5 Steps?

Loyalty programs aren’t new. You’ve seen them at smoothie bars, coffee shops, and yes — even gyms. But what separates a loyalty program that sits quietly in the background from ...

Your A-Z Gym Onboarding Guide: Checklist, Ideas, + More

You don’t need to hear from us how important gym onboarding is. You’ve seen firsthand how those first 30 days can shape a member’s entire journey—whether it ends in renewal, ...

How to Increase Community Engagement at Your YMCA?

Running a YMCA means you’re already deeply invested in building a strong, supportive community. You know that member engagement goes beyond just offering great classes—it’s about creating a space where ...

5 Ways to Hyper-Personalize Your Gym Member Experience (with Examples)

From boutique studios to big-box gyms and fitness apps, members today have endless choices. So, what makes them stay? Feeling seen. Feeling valued. Feeling like their gym “gets” them. This ...

How To Set Your Gym Membership Pricing?

We’ve spent years working closely with gyms, health clubs, and boutique studios—across regions, business models, and stages of growth. And if there’s one truth we’ve learned, it’s this: pricing isn’t ...

5 Key Features to Look For In Personal Training Software

You already know how much coordination it takes to run a high-performing Personal Training department inside your club. Managing schedules, maximizing trainer utilization, and keeping the member experience consistent- none ...

How to Create a Gym Loyalty Program in 5 Steps?

Loyalty programs aren’t new. You’ve seen them at smoothie bars, coffee shops, and yes — even gyms. But what separates a loyalty program that sits quietly in the background from ...

Your A-Z Gym Onboarding Guide: Checklist, Ideas, + More

You don’t need to hear from us how important gym onboarding is. You’ve seen firsthand how those first 30 days can shape a member’s entire journey—whether it ends in renewal, ...