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Expert resources for every growth stage of your fitness business. Health club marketing, industry insights, software updates - we cover it all!

Group of diverse adults joyfully exercising against a blue water background, promoting a guide to building a fitness class schedule.

The Ultimate Guide to Building a Group Fitness Class Schedule (+ Free Template)

“Designing new classes that people actually want to take is one of the top challenges.” So said Ellen Coleman, Group Exercise Director at Catalyst Fitness, when asked about the most ...

  • Operations
Thumbnail for "The Best 7-Day Gym Workout Plan to Boost Member Engagement"

The Best 7-Day Gym Workout Plan to Boost Member Engagement

50% of gym members quit within six months.  One of the top reasons? They simply stop showing up.  According to IHRSA, 23% of former health club or gym members left ...

  • Operations
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20 Inspiring Gym Partnership Ideas You Need to Replicate

Is your gym still relying on the same old marketing tactics? The generic discounts, impersonal ads, the endless flyers… Is that really enough to stand out in today’s overcrowded fitness ...

  • Marketing
Thumbnail for '7 Gym Marketing Ideas to Maximize Sales This New Year'

7 Gym Marketing Ideas to Maximize Sales this New Year 

“Get Fit for the New Year—Join Today and Save 25%!” This promotion hit my inbox just this evening. It’s November, and the clock is ticking closer to the New Year. ...

  • Marketing
Man and woman stretching with text: "10 Exciting Fitness Challenge Ideas For 2025" on a blue background.

Top 10 Fitness Challenge Ideas For 2025

Learn 10 exciting fitness challenges for 2025 to keep your members motivated & engaged. Get fitness challenge ideas that boost community spirit & bring fresh excitement to your gym. ...
  • Marketing
Illustration of a cross trainer, text reads "20 Must-Have Gym Equipments for Opening a New Gym" on a blue water-patterned background.

20 Must-Have Gym Equipment for Opening a New Gym

Discover the 20 essential gym equipment that every new fitness facility needs to succeed. Know the must-have tools that boost member engagement and success. ...
  • Operations
Load More
Group of diverse adults joyfully exercising against a blue water background, promoting a guide to building a fitness class schedule.

The Ultimate Guide to Building a Group Fitness Class Schedule (+ Free Template)

“Designing new classes that people actually want to take is one of the top challenges.” So said Ellen Coleman, Group Exercise Director at Catalyst Fitness, when asked about the most ...

  • Operations
Thumbnail for "The Best 7-Day Gym Workout Plan to Boost Member Engagement"

The Best 7-Day Gym Workout Plan to Boost Member Engagement

50% of gym members quit within six months.  One of the top reasons? They simply stop showing up.  According to IHRSA, 23% of former health club or gym members left ...

  • Operations
Thumbnail for gym partnerships

20 Inspiring Gym Partnership Ideas You Need to Replicate

Is your gym still relying on the same old marketing tactics? The generic discounts, impersonal ads, the endless flyers… Is that really enough to stand out in today’s overcrowded fitness ...

  • Marketing
Thumbnail for '7 Gym Marketing Ideas to Maximize Sales This New Year'

7 Gym Marketing Ideas to Maximize Sales this New Year 

“Get Fit for the New Year—Join Today and Save 25%!” This promotion hit my inbox just this evening. It’s November, and the clock is ticking closer to the New Year. ...

  • Marketing
Man and woman stretching with text: "10 Exciting Fitness Challenge Ideas For 2025" on a blue background.

Top 10 Fitness Challenge Ideas For 2025

Learn 10 exciting fitness challenges for 2025 to keep your members motivated & engaged. Get fitness challenge ideas that boost community spirit & bring fresh excitement to your gym. ...
  • Marketing
Illustration of a cross trainer, text reads "20 Must-Have Gym Equipments for Opening a New Gym" on a blue water-patterned background.

20 Must-Have Gym Equipment for Opening a New Gym

Discover the 20 essential gym equipment that every new fitness facility needs to succeed. Know the must-have tools that boost member engagement and success. ...
  • Operations
Load More

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