Our Blogs

Expert resources for every growth stage of your fitness business. Health club marketing, industry insights, software updates - we cover it all!

How to Manage Gym Checkins, Delinquency and Overdue Payments?

Gyms lose thousands in  revenue in two ways. First is members accessing the facility without paying — a lapsed membership, a shared barcode, a card that expired two months ago, ...

How to Build a Strong Gym Community?

If you’re a gym owner or trainer in the US, you’ve probably felt this shift already, even if you haven’t seen it in numbers yet.  Sociologists call it a “third ...

Should Your Gym Become a HYROX Training Club?

HYROX hit roughly 750,000 athletes globally in 2025, more than double the year before. In that same period, CrossFit Open registrations dropped to their lowest level since 2014, down about ...

How to Automate Court Bookings at Your Fitness Facility?

Most court bookings still happen the way they did a decade ago — a phone call, a name written down, someone manually checking for conflicts. That works until a court ...

What’s The Best Use of AI for Gym Owners?

A secret shop study of 105 fitness facilities found that only 31% of calls were answered by a live staff member and 0% of the facilities were using AI to ...

How Gyms and Boutique Studios Can Capitalize on Recovery

Is recovery still just a gym perk? Not anymore. For a growing number of clients, recovery is the workout. Cold plunges, infrared saunas, breathwork, and mobility sessions are no longer ...