Marketing Strategies to increase member retention at your health club
How do you increase revenue for your health club/gym? The obvious answer: Acquire more customers. That’s what most fitness businesses focus on.
Guide to Building an Effective Health Club Marketing Strategy
As the marketing director of a health club, you have a million things on your plate - website management, content marketing, paid campaigns, lead generation, marketing ops, member communications - and everything in between.
Want to target every member with laser-focused marketing campaigns?
Do you struggle to reach your target customers? Are you able to create momentum with your new members with custom onboarding campaigns? Do you want to track what your members love at your club?
Smart Health Clubs: The All-in-One App for Health Clubs
If you are a full-service Health Club, you have a bunch of amenities, - gym, group ex, tennis, pools, spa, personal training, even tennis and pickleball and more.
Using Software to Communicate Efficiently: The Key to Running a Successful Full-Service Health Club
I’m Dylan Benett, the Marketing Director for Mesa Fitness Health Club. We are a two-location health club with loads of amenities. Our motto is that we have all you need under one roof to achieve your fitness goals. Sounds good, right?
Why Full-Service Health Clubs need an All-in-One App – A technical analysis
Imagine a full-service health club with a wide range of services - Group Ex, Personal Fitness, Tennis and Pickleball, Childcare and Camps, Nutrition and more.
How To Create Killer Content For Your Health Club
In the 1930s, Procter & Gamble began producing their own daytime radio dramas to promote their products like the Oxydol Soap Powder. And this leads to the creation of the moniker “Soap Operas''!
Branding For Health Clubs!
Your fitness branding is not built on logos, color schemes, or typography. These are part of the building blocks of your identity. Operationalizing your brand makes for an effective approach to managing and growing your Health Club Business.
How to increase Gym Memberships In 2022
Increasing new gym membership sales in 2022 is the highest priority for all of us. What does that mean to you? How do you intend to drive new members to your gym? It can be easy to spread yourself too thin when you have
How GroupEx Directors Can Leverage Health Club Membership Software
GroupEx classes are where members get their first real taste of your Health Club’s culture, your team, and a chance to socialize with your existing members. Group sessions engage participants, build your community, create a fun, positive, and energizing experience for the member.
How to use the WebApp – Smart Health Club
Did you know that 15% of people in the US still do not own a smartphone? Source: Statista Or that, many among the 85% hate downloading apps? Yes, it's true. People despise apps that send errant push notifications or reset themselves after updates. They
Latest Fitness and Wellness Tech
With the world going in and out of lockdowns due to the pandemic, it's no surprise that technology is gradually making its way into people's exercise routines - getting more innovative and better every time. People are more interested than ever before in
Member Retention Strategies for Health Clubs
I was CEO and President of The Claremont Club (TCC) for 23 years. The insights I am sharing here are based on my experience as a club operator at TCC and my 31 total years in the industry.
Benefits of Health Club Software
Every Health Club or gym establishment needs a great App or system for engaging, managing, and communicating with members and making their operations more efficient.
5 Proven ways to Improve Staff Retention for Fitness Businesses
You walk into a club. See a small team handling large groups of members. Stressed, frustrated, with hopeless faces. Poor coordination. How would you feel? This absence of enough team members is a sign of a staff retention problem. Especially when the average staff attrition rate