How do you increase revenue for your health club/gym? The obvious answer: Acquire more customers. That’s what most fitness businesses focus on.
As the marketing director of a health club, you have a million things on your plate - website management, content marketing, paid campaigns, lead generation, marketing ops, member communications - and everything in between.
Do you struggle to reach your target customers? Are you able to create momentum with your new members with custom onboarding campaigns? Do you want to track what your members love at your club?
If you are a full-service Health Club, you have a bunch of amenities, - gym, group ex, tennis, pools, spa, personal training, even tennis and pickleball and more.
I’m Dylan Benett, the Marketing Director for Mesa Fitness Health Club. We are a two-location health club with loads of amenities. Our motto is that we have all you need under one roof to achieve your fitness goals. Sounds good, right?
Imagine a full-service health club with a wide range of services - Group Ex, Personal Fitness, Tennis and Pickleball, Childcare and Camps, Nutrition and more.
GroupEx classes are where members get their first real taste of your Health Club’s culture, your team, and a chance to socialize with your existing members. Group sessions engage participants, build your community, create a fun, positive, and energizing experience for the member.
Did you know that 15% of people in the US still do not own a smartphone? Source: Statista Or that, many among the 85% hate downloading apps? Yes, it's true. People despise apps that send errant push notifications or reset themselves after updates. They
With the world going in and out of lockdowns due to the pandemic, it's no surprise that technology is gradually making its way into people's exercise routines - getting more innovative and better every time. People are more interested than ever before in
You walk into a club. See a small team handling large groups of members. Stressed, frustrated, with hopeless faces. Poor coordination. How would you feel? This absence of enough team members is a sign of a staff retention problem. Especially when the average staff attrition rate