How multi-location clubs and gyms can deliver a consistent member experience with SHC?

Do you want to offer a rich and consistent experience to your members across all your locations?

Is the answer yes? But, then are you facing either some or all of the following challenges:

• Can your members book appointments at locations other than their home Club?
• Are you able to show calendars by location, and also all of them at the same place in your App?
• Can your members use packages of Personal Trainers/Pilates/Swim Lessons/Tennis lessons at different locations other than their home club?
• Can you set different pricing structures for the same service for different locations?
• Are you able to send messages or emails to all members of a location?

Your members expect a consistent and friction free experience.

If I was a member I would want the ability to have access to resources, calendars, and even amenities across all your locations. I would expect to be informed if a new pool was opening in my location and maybe even in another location.

SHC helps you deliver this experience to your members in two ways:

• One to the members in terms of a consistent experience
• Two by helping you set up your amenities and services with ease so as to facilitate this without having to duplicate your effort.

Let us dive into how this is done:

Multi-location by design

SHC software was actually designed for multi-location clubs from the beginning. It is designed to help you not just offer a seamless brand experience to your members, but also an easy way to access all your amenities across locations.

Members can choose to view services at their Home location that they choose when they first login or simply use a dropdown menu in the app and experience each of your locations.

Allow members to use amenities in different locations On the contrary, if you want to limit access to specific locations, you can do that too!

Let us say a member is in a different part of town in the evening and wants to use the Treadmill for a run in your location in that part of town. All they need to do is switch their location on the App and gain access to the resources they want.

Create everything just once and choose to display it per location – the concept of “Assets” and Showcasing

If you really think about it, everything in your club is an asset. Your instructors, your classes, your resources such as pools or studios, your products, your exercise repository – are all assets. And that is how we have implemented these in the software. So, if you create a HIIT class in our App with certain attributes, you can choose to display it or showcase it for one location or for two locations. But, the point is that you create it just once. If you edit the intensity of the class, it will get updated for all locations. Same for instructors. Same for your products.

This gets more powerful at the level of services for Departments. If your downtown location does not have Pilates, you can turn it off for that location and continue to showcase it in other locations.

Last but not least, you can manage multiple location calendars without having to recreate classes, instructors or resources.

Advertise and Promote to each location

If you have added a new swimming pool in one location, members who log into that location view of the App, can be informed of it. Either you can add a banner at the top saying, “New Pool. Registrations open”. Or you can send an email or push notification to every member in that location by using the Groups feature. Or you can create a completely automated and friction free Marketing Campaigns Campaign around it. All this is made possible by our purpose-built Marketing Campaigns solution.

Set different pricing for different locations

This is possible. Clubs can set different pricing for different locations. You can offer a Personal Training service for a different price at Location 1 since you may only have regular personal trainers, but have a different price for the same service at Location 2 if they have a master trainer. One good example is Vida Fitness. 2 of their locations are mandated by the state to charge tax and they have a different price for those locations with Tax charged separately.

Multi-location Case study

Vida Fitness, full-service, 6 location Fitness Facility located across Washington DC is using our software for more than 3 years.

Vida was looking for a solution which would help them go beyond the limitations of their current App. Check out this case study to learn how Vida Fitness was able to elevate their member experience and simplify bookings, attendance and instructor substitution across multiple locations – with SHC.

To conclude, I want to reiterate that with SHC:

• Your members will be able to book appointments at other locations than their home Club.
• Your members will be able to see calendars by location, and then also all of them in one place.
• Your members can use packages of Personal Trainers/Pilates/Swim Lessons/Tennis lessons at different locations other than their home club.
• You can set different pricing structures for the same service for different locations.
• You will be able to send messages or emails to all members of a location!

I would love to start a conversation with you.