Imagine all your club services, plans, products, offerings, deals. Everything you sell. From classes to trainers to non-dues.
Do you want to offer a rich and consistent experience to your members across all your locations?
Think of all the digital marketing tools you use at your club/gym today. How effective are they when it comes to marketing to your existing members?
How do you increase revenue for your health club/gym? The obvious answer: Acquire more customers. That’s what most fitness businesses focus on.
As the marketing director of a health club, you have a million things on your plate - website management, content marketing, paid campaigns, lead generation, marketing ops, member communications - and everything in between.
Do you struggle to reach your target customers? Are you able to create momentum with your new members with custom onboarding campaigns? Do you want to track what your members love at your club?
I’m Dylan Benett, the Marketing Director for Mesa Fitness Health Club. We are a two-location health club with loads of amenities. Our motto is that we have all you need under one roof to achieve your fitness goals. Sounds good, right?
Imagine a full-service health club with a wide range of services - Group Ex, Personal Fitness, Tennis and Pickleball, Childcare and Camps, Nutrition and more.
Your fitness branding is not built on logos, color schemes, or typography. These are part of the building blocks of your identity. Operationalizing your brand makes for an effective approach to managing and growing your Health Club Business.
GroupEx classes are where members get their first real taste of your Health Club’s culture, your team, and a chance to socialize with your existing members. Group sessions engage participants, build your community, create a fun, positive, and energizing experience for the member.