How To Create Killer Content For Your Health Club
In the 1930s, Procter & Gamble began producing their own daytime radio dramas to promote their products like the Oxydol Soap Powder. And this leads to the creation of the moniker “Soap Operas''!
Branding For Health Clubs!
Your fitness branding is not built on logos, color schemes, or typography. These are part of the building blocks of your identity. Operationalizing your brand makes for an effective approach to managing and growing your Health Club Business.
How to increase Gym Memberships In 2022
Increasing new gym membership sales in 2022 is the highest priority for all of us. What does that mean to you? How do you intend to drive new members to your gym? It can be easy to spread yourself too thin when you have
How GroupEx Directors Can Leverage Health Club Membership Software
GroupEx classes are where members get their first real taste of your Health Club’s culture, your team, and a chance to socialize with your existing members. Group sessions engage participants, build your community, create a fun, positive, and energizing experience for the member.
How to use the WebApp – Smart Health Club
Did you know that 15% of people in the US still do not own a smartphone? Source: Statista Or that, many among the 85% hate downloading apps? Yes, it's true. People despise apps that send errant push notifications or reset themselves after updates. They
Latest Fitness and Wellness Tech
With the world going in and out of lockdowns due to the pandemic, it's no surprise that technology is gradually making its way into people's exercise routines - getting more innovative and better every time. People are more interested than ever before in
Member Retention Strategies for Health Clubs
I was CEO and President of The Claremont Club (TCC) for 23 years. The insights I am sharing here are based on my experience as a club operator at TCC and my 31 total years in the industry.
Benefits of Health Club Software
Every Health Club or gym establishment needs a great App or system for engaging, managing, and communicating with members and making their operations more efficient.
5 Proven ways to Improve Staff Retention for Fitness Businesses
You walk into a club. See a small team handling large groups of members. Stressed, frustrated, with hopeless faces. Poor coordination. How would you feel? This absence of enough team members is a sign of a staff retention problem. Especially when the average staff attrition rate
Non-Dues Revenue Ideas for Member Retention
Theatres have integrated comfort food and moviegoing experience in such a way an average person doesn’t even notice it. And that’s how they earn. That's how they retain their customers. In fact, many of our friends admit that they go to the movies
EXERCISE IS MEDICINE IV
Although I do not know Cosmo Wollon, I want to thank him for reading my recent article and for taking the time to give his input and opinion on Exercise and Fitness.
EXERCISE IS MEDICINE III
During the past several months I have listened to a lot of conversations and concerns about the long-term effect that COVID-19 will have on our industry.
EXERCISE IS MEDICINE II
Thank goodness that health clubs are beginning to reopen after a year of being closed due to the COVID-19 pandemic.
EXERCISE IS MEDICINE
Exercise is Medicine. In fact, I believe that it is the most powerful medicine we have today.If it were a pill, every physician would prescribe it and every pharmacist would dispense it.
Smart Health Club: The All-in-One App for Health Clubs
Consider your Health Club as a shopping mall. Yes, give your imagination some workout today. You enter one store inside that mall to buy something (window shopping, alright!), and they ask you to download an app to be able to shop. Nice. The application
