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Our Blogs

Expert resources for every growth stage of your fitness business. Health club marketing, industry insights, software updates - we cover it all!

Illustration of a cross trainer, text reads "20 Must-Have Gym Equipments for Opening a New Gym" on a blue water-patterned background.

20 Must-Have Gym Equipment for Opening a New Gym

Discover the 20 essential gym equipment that every new fitness facility needs to succeed. Know the must-have tools that boost member engagement and success. ...
Thumbnail for "The 11 Best Features of a Reliable Fitness Management Software"

The 11 Best Features of a Reliable Fitness Management Software

There are over a hundred fitness management software options in the market right now.  With so many choices, it’s easy to fall into the trap of thinking, “The more options, ...

A man and woman smiling and fist-bumping in workout attire with "7 Ways to Prepare Your Health Club for the New Year" text.

7 Ways to Prepare Your Health Club for the New Year

January is like the “Black Friday” of the fitness world. With 12% of all gym memberships initiated in this single month, the New Year becomes your health club’s biggest opportunity ...

Five people posing playfully in gym attire against a colorful abstract background, with text about increasing gym retention rates.

How to Increase Retention Rate for Your Gym? 

Retention is the holy grail of any successful gym. It is essential for both cash flow and net income. We’ve all seen clubs invest heavily in attracting new members, only ...

Thumbnail with an alarm clock for the blog "How to Sell More Gym Memberships with this Proven Framework."

How to Sell More Gym Memberships with this Proven Framework?

➡️ Fitness facility users (members and non-members) surged by 8.1%, reaching 82.7 million in total. ➡️ Fitness club memberships hit a record 68.9 million in 2022, a 3.7% increase from ...

Blog thumbnail for '7 Ways a Club Management Software can help your Fitness Business'

7 Ways a Club Management Software Can Help Your Fitness Business

In an ideal world, your health club’s non-dues revenue would account for at least 40-50% of your total earnings, significantly boosting profitability. Labor costs, on the other hand, would stay ...

Illustration of a cross trainer, text reads "20 Must-Have Gym Equipments for Opening a New Gym" on a blue water-patterned background.

20 Must-Have Gym Equipment for Opening a New Gym

Discover the 20 essential gym equipment that every new fitness facility needs to succeed. Know the must-have tools that boost member engagement and success. ...
Thumbnail for "The 11 Best Features of a Reliable Fitness Management Software"

The 11 Best Features of a Reliable Fitness Management Software

There are over a hundred fitness management software options in the market right now.  With so many choices, it’s easy to fall into the trap of thinking, “The more options, ...

A man and woman smiling and fist-bumping in workout attire with "7 Ways to Prepare Your Health Club for the New Year" text.

7 Ways to Prepare Your Health Club for the New Year

January is like the “Black Friday” of the fitness world. With 12% of all gym memberships initiated in this single month, the New Year becomes your health club’s biggest opportunity ...

Five people posing playfully in gym attire against a colorful abstract background, with text about increasing gym retention rates.

How to Increase Retention Rate for Your Gym? 

Retention is the holy grail of any successful gym. It is essential for both cash flow and net income. We’ve all seen clubs invest heavily in attracting new members, only ...

Thumbnail with an alarm clock for the blog "How to Sell More Gym Memberships with this Proven Framework."

How to Sell More Gym Memberships with this Proven Framework?

➡️ Fitness facility users (members and non-members) surged by 8.1%, reaching 82.7 million in total. ➡️ Fitness club memberships hit a record 68.9 million in 2022, a 3.7% increase from ...

Blog thumbnail for '7 Ways a Club Management Software can help your Fitness Business'

7 Ways a Club Management Software Can Help Your Fitness Business

In an ideal world, your health club’s non-dues revenue would account for at least 40-50% of your total earnings, significantly boosting profitability. Labor costs, on the other hand, would stay ...